Wow - can you believe we are hot into 2022 already? And to think it's been nearly a full 2 years since the pandemic began - it certainly has taught many of us new, creative ways to market our communities when face-to-face events or strategies weren't an option. However, now that things are starting to get back to some semblance of normality, we wanted to share some of the fun ideas we've heard our clients do that maybe you can also utilize for your communities.
- Host an online trivia night via Zoom or other virtual meeting method. It's a great way to get people engaged with your community from the comfort of their home.
- When the office is a bit slower, search your community's name to ensure all of your listings are up to date and accurate. It's amazing how things can change so quickly, ensuring accuracy is always a positive experience for future residents.
- Invite local store or restaurant owners to hose an event in your clubhouse. You can limit attendance and also invite both current and prospective residents to attend.
- Relaunch your resident referral program. Heck, why not use one of our event flyers and customize them perfectly for your needs.
- Build some corporate goodie baskets by going to the grocery store and stocking up on fruits, snacks, bottled water and sodas. You can easily build 4-5 baskets for less than $50. Take them along with some brochures or flyers for a nice Preferred Employer Program incentive.
- Set up a lemonade stand in front of your community or at a local walking trail. Invite your resident kiddos and their parents along and help them raise money for their teams or clubs. It's a great way for them to get engaged and to market your community.
- Use video of your team being goofy or silly and post to social media or Tik Tok. People love to see fun things from people they know. There's always a dance challenge out there to participate in!
- Work with your marketing team to beef up your amenity pages - maybe provide photos of people enjoying your community in different ways or building a niche amenity page that highlights some of the lesser known amenities you have.
- Become a social video star! Take a video tour of the community and model with one of your team members as the host or hostess with the mostest. Post to social and be sure to include links to the video in any outgoing prospect emails.
- Utilize Threshify to build some new flyers or postcards!
Remember if you have any ideas, we'd love to hear them. Also, if you want to see some new ideas we haven't built yet, please let us know! You can post to our social pages or email us at sales@threshify.com.
Thanks!
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